**Free Social Media and Digital Marketing

Overview

Transform your business's online presence by understanding the importance of digital marketing for small businesses, enhancing its use, and how to achieve this at a low cost, along with understanding why measuring marketing success is crucial for the growth of your organisation.

Course Highlights:

• Components of Digital Marketing
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Pay-per-click (PPC) Advertising
• Key Marketing Metrics and Why They Matter
• Tools for Tracking and Analysing Metrics
• Setting Up and Monitoring Key Performance Indicators (KPIs)
• Using Metrics to Drive Marketing Decisions

Delivered on behalf of Sodexo 

*Free training is subject to eligibility criteria: local SMEs, VCSEs, and diverse- owned businesses, start ups and sole traders in Kent and North Wales