Social Media Essentials

Overview

This practical and interactive social media training course provides you with the essentials. Learn tactics to identify and grow your audience. Learn the importance of data analytics, creating a social media strategy which aligns with your organisational goals.

• Identify the benefits of using social media
• Investigate social media channels and platforms
• Understand good and bad practice on social media
• Learn tactics to grow your audience
• Learn how to analyse and interpret data
• Develop a social media strategy
• Plan your social media content
• Identify 4 pillars for your organisation
• Use of AI to generate ideas

By the end of the course you will have created a social media content plan.